I make the firm easy to find. Then I answer the phone.
The Watershed is a done-for-you system for law firms with two halves welded into one loop: I engineer the people searching for a lawyer to find your firm, and I put a 24/7 AI intake desk on the other end that answers every call and message, screens it, captures it into your case system, and books the consultation. A person in a legal crisis calls three firms and retains whoever answers first. After five, that is never the small firm. The Watershed is what answers.
First page of Google Maps in 60 days or you stop paying · Live in 14 days · Built by someone who spent a decade inside the justice system.
Getting found is half a system. On its own it is a phone ringing in an empty office.
They find your firm first
Managed Google ranking and, where you want speed, paid campaigns on the most expensive keywords in legal search - engineered so the person searching for a lawyer lands on your firm, not the national brand three towns over. See the ranking half.
Every enquiry answered, 24/7
An AI intake desk on the phone and the web that answers the moment an enquiry arrives, runs your screening questions, captures the file, and books the consultation live - day, night, and weekend. See the intake half.
Proof on the first of the month
Every enquiry that arrived, every one that came in after hours, and every consultation booked, with the times on them. The work never goes invisible - you hold the answer to whether it is working.
Five jobs, on every enquiry, without a day off.
Answer
On the first ring or the first message, at any hour. The caller reaches a real answer, not a voicemail box.
Screen
Your screening questions, in your words. Conflicts, practice area, urgency, jurisdiction - the file is qualified before it reaches you.
Capture
The enquiry is written into your case-management system as a clean intake record, not a sticky note someone means to type up later.
Book
The consultation goes into your calendar while the caller is still on the line, before they think to try the next firm.
Follow up
No-shows and cold enquiries get worked automatically, so a missed connection does not quietly become a lost file.
The intake desk performs administrative intake only. It never gives legal advice or implies a solicitor-client relationship - the lawyer stays the responsible licensee.
Urgent, high-value work where the first firm to answer gets retained.
Personal injury
Someone just injured is calling from a hospital corridor. Whoever answers gets the file.
Family & divorce
The call comes at night, after a decision that could not wait for business hours.
Criminal defence
An arrest does not keep office hours. Neither can intake.
Immigration
Deadlines, status, and fear - the firm that answers calmly at 9pm is the one retained.
Two locks. I carry the risk, not you.
First page in 60 days
Or you stop paying the monthly and I keep working at no charge until you are there. The clock starts the day I have what I need, not the day you sign.
Live in 14 days
Or the build fee comes back in full. No conditions, no argument, no small print.
Answered plainly.
How can a law firm stop missing new client calls after hours? +
What does AI client intake involve for a small law firm? +
Does an AI intake desk give legal advice? +
Can AI answer a law firm’s phone and book consultations? +
How do law firms rank higher on Google Maps? +
Which practice areas is this best for? +
See exactly what your firm is missing.
I will run a free Watershed Audit - where you rank across your service area, and a log of what happened when I called your firm as a client. Fifteen minutes, no pitch.