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Inside The Storefront

A site that sells, instead of a brochure that does not.

The website sits inside The Storefront, on top of everything in The Foundation. It does two jobs. It takes the routine off your phone line - the request, the document, the booking, the question you answer forty times a week. And it holds up when somebody opens it at ten at night with two other names in the other tabs. Every section earns its place against one of those two jobs.

Take the nine minutes
Website

What sits inside it.

01

It takes the routine off the phone

The requests, the documents, the bookings and the same four questions - logged, timestamped and routed to the right person instead of arriving at your desk as a phone call. Built in parts, so nothing holds up the launch.

02

It survives a comparison

When your name goes on a shortlist, somebody looks all of them up that evening. The page they land on needs your record, your scope and what happens when they get in touch, in the language they have to repeat back to whoever asked them.

03

Fast and findable

Built clean and quick, to the same on-page standard I rank profiles on - title, schema, the same name and phone everywhere, a page per service. The site supports the work on your profile rather than sitting beside it.

04

It can carry a working tool

Some sites need to read well. Some need to do a job - a configurator, a parts matcher, a quoting tool, a live catalogue wired to your own stock. Which one you need comes out of the nine minutes, against your figures rather than guessed at here.

The work

Done in order, then held.

Phase one

Map the two paths

What a customer does on your site, and what somebody checking you out does on it. They are different journeys and most sites serve neither.

Phase two

Build

The site, plus whichever parts your office actually needs. You send the work, the crew, the premises, the finished jobs.

Phase three

Tune for search

On-page work to the same standard the profile is held to - title, H1, schema, the same name and phone, a page per service.

Phase four

Launch

You approve it, it goes live, and ongoing care keeps it fast, secure and current.

Questions

Before the nine minutes.

How much does a website build cost? +
Each step has a fixed price, said plainly on the nine minutes once I have seen what you have. What decides it is honest to say in advance: how many pages the business actually needs, whether a page per service is needed for ranking, and above all whether the site has to carry a working tool rather than only read well. A five-page site and a site running a live parts matcher are not the same job, and pricing them the same way would be dishonest in one direction or the other.
Can you repair the site I have instead of rebuilding it? +
Often, yes, and I will say so if that is the right call. Where the existing site is structurally sound and you intend to keep it, the work is a repair rather than a build - the on-page and schema corrected, speed fixed, the enquiry path added. I would rather do that than talk you into a rebuild you did not need.
Is the website enough to get me ranked? +
No. The site supports ranking, but the map is its own system. That is why the website sits inside The Storefront, on top of The Pin and The Foundation, rather than on its own. On its own the site is the destination, not the reason anyone arrives at it.
Do I have to take the extra parts? +
No. They are built separately, and a business whose office is not drowning in routine requests does not need them. I would rather tell you that than sell you something nobody logs into.
Will I be able to make edits? +
Care and hosting keep the site fast, secure and current. Tell me what needs changing and it gets handled.
Where this sits

Website is not sold on its own. It sits inside The Storefront, and the whole order is on how it works.

Which step fits where you are.

Nine minutes. I will already have looked at what you have, and each step has a fixed price, said plainly once I have seen it.

Take the nine minutes

or call 647-242-5800