Now turn it on. Last, always.
Organic is a well and paid is a tap. The well builds and you keep it, but it does not fill on the day you sign. The tap does. That is exactly why it comes last. I will not spend your money sending traffic to a profile with the wrong hours and a website that does not convert. Fix that first, then the tap goes on.
What sits inside it.
Last, always
Never before the profile, the desk and the tracking are working. If I can rank you for the term instead, that is the cheaper answer and I will say so, even though it costs me the sale. Paid carries volume on top of a position that already holds - it does not replace the position.
Built on the words people actually type
Every headline, image and landing page is built on the language somebody uses when they have decided they need this done, not on the language an agency would choose.
Your accounts, your card
Campaigns run on your own Google and Meta accounts, and the spend goes on your own card, visible without asking. I never hold it and I never mark it up. Turn the tap down or off and nothing about your organic position changes.
Done in order, then held.
Research
The language your buyers actually search with, and what the businesses already spending in your market are running.
Build
Ad, audience and landing page built as one path to a booked enquiry.
Launch
Live only once every call and form is counted, so the measure is qualified enquiries, not impressions.
Tune
Every result reads as a lever, and the first ninety days are treated as the proving period, because nothing is proven yet.
Before the nine minutes.
How is this structured? +
Google or Meta? +
Do I need to be ranking first? +
Paid ads is not sold on its own. It sits inside The Tap, and the whole order is on how it works.
Which step fits where you are.
Nine minutes. I will already have looked at what you have, and each step has a fixed price, said plainly once I have seen it.
or call 647-242-5800