About Derek Train From selling apples in Orangeville to twenty-six cities. I build like an owner, because I have been one.
About Derek Train: I am the founder and solo operator of HigherMindAI, based in Erin, Ontario. I have built businesses, run teams and managed operations - and when you work with me, you deal with the person doing the work.
I built Temple, a produce delivery business, from the ground up. It began with me selling apples and avocados in Orangeville and grew to twenty-six cities, with delivery teams, vehicles on the road and a 16,000 square foot warehouse with a drive-in fridge. Running it taught me what a business at that size actually takes - the people, the logistics and the customers who keep coming back.
Every bit of that demand came through referral and community, and it taught me the most valuable lesson I have. When COVID cut the referrals off, I saw exactly what happens to a good business that does not own its way of being found. That lesson is the reason the order here never changes.
Before Temple, I spent ten years in policing with the RCMP, across several special units. It taught me that a record is only as good as what it captures - which is why everything I build counts what came in and what happened to it - and that the first one to pick up is usually the one that gets the job.
A second business. Then the operator's seat.
After Temple I built again. For two years I ran a cleaning company while I learned digital marketing properly - how a Google profile actually ranks, why a site that looks fine does not sell, and what happens to a call nobody picks up.
Then I was brought in as general manager of a property management and maintenance operation: owner enquiries arriving at the wrong moment, work orders, and trades coordinated against units that had to turn before the month closed. It is the reason I talk about calls, jobs and work orders instead of impressions and engagement. It was the operations side, not the licensed condominium side, and I describe it exactly that way.
Work done properly. Built to last.
I have a deep respect for real craftsmanship and for things with history behind them. It is why I build for people who make and fix things for a living, and why I hold my own work to the same standard. I have stood on the owner's side of the counter, so I build what an owner wants: more of the right calls, fewer of them missed, and a clear count of both.
- Built a business to twenty-six cities, with teams, vehicles and a warehouse
- Built and ran a second business, a cleaning company
- General manager on the operations side of property management and maintenance
- Ten years of policing with the RCMP
- Every profile, site and call desk built by me, start to finish
A business with no owned way of being found is one bad year from gone.
That is the whole reason for the order. Found first, so the business has a way in that belongs to it. Answered second, so the calls it already gets stop ringing out. Then, and only then, the ads. I will not spend your money sending traffic to a profile with the wrong hours and a site that does not convert.
It is why the work runs as three steps in a fixed order - The Pin, The Foundation and The Storefront - with The Read as the way in. The businesses I build for are trades, auto service and collision shops, and auto parts suppliers and recyclers: good at the work, busy on the tools, and depending on referral the way I did.
I run this as a single operator. No account manager, no handoff to a junior team learning on your business. How it works is laid out in full.
HigherMindAI, in five lines.
- HigherMindAI is a one-person local search and website business run by Derek Train.
- HigherMindAI is based in Erin, Ontario, and works with businesses across Canada and the United States.
- HigherMindAI gets a local business found on Google Maps, answers the calls the owner cannot take, counts every call and form, and builds websites that do a job.
- HigherMindAI works with trades, auto parts sellers and recyclers, and auto service and collision shops.
- The phone is 647-242-5800, and the hours are Monday to Friday 7am to 8pm and Saturday 9am to 2pm, Eastern.
Nine minutes on how you get found.
Where you come up, what happens to a call you cannot take, and which step fits - with its fixed price, said plainly once I have seen what you have.
or call 647-242-5800or write it down