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Call and form tracking See exactly what it did. Every call and form, counted.

Call and form tracking is the measured part of The Foundation - found, trusted, answered, measured. Every call and every form is counted, with when it came in and what happened next, so when the phone rings more you can see it rather than guess at it. It sits inside The Foundation and is never sold on its own.

Take the nine minutes

Every call and form counted · What happened next, written down · Inside The Foundation, never a separate line.

What it looks like

Every contact, with a time on it.

The Recordcounting
7:12pCallOwner enquiry · 4 doorsBooked Thu 10:30
9:38pWebOwner enquiry · qualifiedBooked Fri 2:00
11:47pCallWork order · water, unit 304Routed · on-call
1:22aCallResident · no heatRouted · escalated
arrived 84answered 84booked 31missed 0
Sample month · every call and form counted, with the time it came in and what happened next
every call and form · countedwhat it did
When they arrivedevery contact, logged
6anoon6pmidnight
arrived 84answered 84booked 31missed 0
Counted
Illustrative · every call and form counted, so you see what it did
Why it is built this way
I spent years in a job where an incident was only ever as good as the record of it. That is not a credential I lead with, but it is the reason every call gets counted from the first day.
What you get to see

The work, as numbers with dates on them.

Where every enquiry came from

Phone, form, Google profile or site: each contact counted by where it arrived, so you know which part of the work is doing the lifting.

What the desk caught while you were on a job

The enquiries that arrived on a roof, under a car or after you locked up, and what happened to each one. This is usually the number that surprises people.

The customer who called three times

He may well have. Without a log you are arguing recollection against recollection. With one, you look it up.

Whether it is time for The Tap

Paid campaigns go on last, and only once every call and form is counted. The count is what tells you the ground is ready, and later, what the spend actually sold.

What sits inside it

Three pieces, and one of them is yours to set.

Continuous

The count

Every call and form through the channels I build, counted as it arrives: where it came from, whether it was answered, and what happened next.

On demand

The contact log

Every enquiry with a time in and a time answered. Searchable, and exportable when a specific date is in question.

At kickoff

What answered means

You set what “answered” means for your business before anything goes live, so the count measures your standard rather than mine.

Where this sits

More calls is the point. This is how you know you got them.

Every call and form counted, so you see exactly what it did. It sits inside The Foundation with the profile, the social pages and the desk, and comes with The Storefront too. The whole order is on how it works.

Questions

Answered plainly.

What does "measured" actually mean? +
Every call and every form that comes through the channels I build is counted, with the time it came in, whether it was answered, and what happened next. So when something changes, you see it as a number with a date on it rather than a feeling.
Is this sold on its own? +
No. It sits inside The Foundation, alongside the profile, the social pages and the desk, and it comes with The Storefront too. It is not a line on the invoice and it is not an upgrade. Work that cannot be seen is work you are taking on faith, and I would rather you did not have to.
Who decides what counts as answered? +
You do, at kickoff, before anything goes live. You set what answered means for your business, so the count measures your standard rather than mine. A plumber and a collision shop do not have the same threshold and should not be scored against one.
Can I look up a specific date? +
Yes. The contact log is continuous and searchable, and it exports. When a customer says he called three times on a particular evening, you can answer with a record rather than a recollection.
Does it count calls my own staff answered? +
It counts every contact that comes through the channels I build - the site, the web desk and the phone desk. Contacts handled entirely on a staff mobile outside those channels are not captured, and I will not claim otherwise. The nights, the weekends and the overflow are where the missed work usually hides, and that is exactly what runs through the desk.

Find out what your phone is missing now.

Nine minutes. I will already have called you as a customer, and I will read you what happened.

Take the nine minutes

or call 647-242-5800or write it down