Auto parts and recyclers

Try to buy a part on your own website.

Go and do it now, the way a customer would. Time how long it takes to get from your front page to telling you a year, a make, a model and the part he needs. On nearly every yard site in the country the answer is that you cannot - the only route is the phone, which means every request has to survive a phone call to exist at all, and the ones that arrive at nine at night do not survive anything.

A working build you can use today · Live in 14-21 days · One yard per market.

01 Built, live, and yours to test

I am not going to describe it. Go and use it.

canadacarpart.com is a Brampton auto body and mechanical parts supplier. The site carries a year, make, model and trim part matcher with multi-part selection, photo upload for damage-dependent parts, and a request composer that routes to the counter by text, by email and on screen. Pick a vehicle and send yourself a request. Then try the same thing on your own site.

  • The customer specifies the vehicle rather than describing it, so the request arrives complete instead of arriving as a conversation.
  • Photographs attach where the part depends on the damage, which is most of the panels and most of the arguments.
  • Generated landing pages for each vehicle generation, so the yard ranks for the specific searches buyers actually type rather than one page about used parts.
  • The counter works a queue in order instead of answering the same twenty questions by voice, twelve times a day.
02 What actually changes

A busy phone is not the same thing as a converting counter.

Requests arrive complete

Vehicle, part, condition and contact, in one item. Nobody has to ring back to establish what the customer actually wants before anyone can price it.

The evening stops being dead

A shop foreman sourcing a part after close is not going to leave a voicemail. He sends a request or he sources it from the next yard, and until there is somewhere to send it, it is always the next yard.

Shop accounts, not just counter trade

A shop that can specify and send from its own bay on a Tuesday afternoon comes back on the Wednesday. A repeating account is worth a multiple of the ticket that started it, which is the number worth doing the arithmetic on.

When I will tell you not to buy this
If you cannot tell me what is on the shelf, a tool that quotes from it will make you look worse than the phone did. That is a harm I would have been paid to cause, and I would rather sell you the smaller thing and say why.
What to buy instead, in that case

Visibility and a straightforward rebuild. Get found for the specific parts searches you can actually fill, make the site fast and useful on a phone, and let the counter keep doing what it is already good at. The matcher is a conversation for when the shelf and the system agree with each other, and it will still be here.

What you decide, not me

What is public, what is quoted on request and what is never shown at all. Most yards want a customer to be able to specify a part precisely without publishing a price list, and that is a scope decision made before anything is built rather than discovered afterwards.

Questions

Answered plainly.

What is a part matcher, in plain terms? +
A page where a customer picks a year, make, model and trim, says which part he needs, and sends you a request that arrives complete enough for the counter to act on. Add photographs where the part is damage-dependent. It replaces the twenty questions your counter staff currently ask on the phone, and it works at nine at night when nobody is there to ask them.
Can I see one that is actually running? +
Yes, and I would rather you used it than took my word for it. canadacarpart.com is a Brampton auto body and mechanical parts supplier. Pick a vehicle, pick a part, and watch what the request looks like by the time it reaches the counter. It is the same build I am describing, live, with a real business depending on it.
My phone already rings constantly. Why would I want this? +
Because a busy phone is not the same as a converting one, and a counter that is always on the phone is a counter that is not selling. The requests that arrive through a matcher come in complete, can be worked in order, and do not need somebody to stop what they are doing. The number worth knowing is what an average request converts at and what a shop account is worth in a year - bring both to the call and the arithmetic does itself.
What if my inventory is not tidy? +
Then do not buy the matcher yet, and I will tell you that on the call rather than after the invoice. A tool that quotes from an inventory you cannot vouch for makes you look worse than the phone did, and that is a harm I would have been paid to cause. Visibility and a straightforward rebuild first. The matcher when the shelf and the system agree with each other.
Do I need ranking as well, or just the site? +
Both, and in that order of dependence: the requests have to come from somewhere. A matcher with no traffic into it is a very good tool nobody uses. Most yards are also sitting in a broad category rather than the specific one buyers search, which is a single setting and usually most of the gap.
Is my whole price list going to be public? +
Only if you want it to be, and most yards do not. There is a difference between letting a customer specify exactly what he needs and publishing what you paid for it. What is public, what is quoted on request and what is never shown at all is your decision, made before anything is built and written into the scope.

Bring two numbers to the call.

What an average request converts at, and what a shop account is worth to you in a year. With those two the arithmetic does itself, and you will know inside nine minutes whether this is worth doing.