The bays are loud. The phone still rings.
Your front counter is one person who is also writing estimates, ordering parts and talking to whoever just walked in. Nobody drives past a collision shop and remembers it - Google is the entire top of your funnel - so the two things that decide your month are whether you came up, and whether somebody picked up. Both are fixable, and both are countable.
Answered and qualified · Live in 14-21 days · One shop per market.
Collision and mechanical are two categories. Your shop is probably in one.
Google treats auto body and auto repair as different things, because drivers search for them as different things. A shop that does both and is listed as one is invisible for half of what it does - usually the higher-ticket half. It is one setting, it was chosen when the listing was claimed, and nothing about it announces itself. I will have run yours against the three shops above you before we speak.
The category, corrected
Primary category set to what you actually want the work in, secondary categories carrying the rest, and every service named the way a driver types it - brakes, transmission, auto body, collision repair, not a generic label chosen in a hurry.
The service area, drawn
Most shop profiles compete only in the postal code the building sits in, because the area was never drawn. Drivers will cross a town for a shop they trust, and they cannot choose one they never saw.
The reviews, worked properly
The customers most motivated to write about a repair are the unhappy ones. A structured ask to the quiet majority corrects an average built out of complaints, and it is carried inside the visibility line rather than billed beside it.
The calls you miss are the ones you never hear about.
A driver whose car is undrivable is calling three shops, not one, and he is taking whoever answers. He does not leave a voicemail and he does not call back, so the loss never appears anywhere you would look for it. One desk answers on your line and on your site, takes the vehicle, the damage and the urgency, books what should be booked, and hands the rest to a person. Live in 14-21 days.
- Most of what arrives does not need an estimator: do you work on this make, do you deal with my insurer, are you taking cars this week, do you do loaners. Those need something that replies, not somebody who is mid-estimate.
- After six in the evening is when a driver who has just had an accident starts ringing round. That is the busiest hour of your week for enquiries and the emptiest hour of your week for staff.
- Administrative intake only. It never quotes a repair, never states whether damage is covered, never touches a deductible and never commits you to a completion date.
- Every contact routed on your own escalation order, so a tow-in emergency and a brake enquiry do not arrive the same way.
Get the photographs before the car arrives.
Every shop in the country already takes damage photos by text and calls it a system. Four dark pictures land in somebody's personal messages, the vehicle details arrive in a separate thread, and whoever writes estimates spends his morning assembling it. Built properly it is one page: vehicle, damage, photos, insurer if there is one, routed to the estimator as a single item.
- The photo is the estimate. Getting it before the car is on your lot is worth real money and it is the argument for building the site rather than refreshing it.
- A booking or estimate-request link that actually exists. Most shop sites have neither, so every enquiry has to survive a phone call to exist at all.
- A page per service, so brakes, transmission, collision and diagnostics each have something to rank rather than sharing one paragraph.
- Fast on a phone in a parking lot, which is where it is actually opened.
Intake first on most shops, because the leak is loud, provable and cheap to close. Visibility alongside it, because the category fault is usually costing you the collision half of your work. The site follows, and it earns the bigger version only where an estimate-request flow is genuinely in scope.
First page inside 60 days on the agreed primary term, or the monthly pauses until it lands. Toronto, Vancouver and Montreal carry a 90-day provision, agreed at kickoff.
Answered plainly.
Why does my shop not come up for collision work? +
How many calls is my front counter actually missing? +
What does an estimate request flow actually do? +
Insurance pays for most of my collision work. Does ranking matter? +
I am already booked three weeks out. Why would I want more calls? +
Does the desk quote repairs or promise a completion date? +
I will ring your line before we speak.
Tell me your shop and your town. I will tell you which category you are in, what happened when I called at twenty to seven, and which end to fix first.
