What they read before they call you.
Two or three names get considered, and that evening somebody looks all of them up. What he finds is what he repeats to whoever asked him. Your rating, how recent it is, how you answered the bad one, and whether your business appears consistently wherever it appears at all. This is due diligence being performed on you, and it is winnable.
What you’re actually getting.
The structural problem, addressed directly
The people most motivated to write a review are the ones with a complaint. A customer mid-dispute writes four paragraphs; a satisfied one who paid on time writes nothing. A structured ask to the quiet, happy majority is what corrects an average built out of complaints.
The response is the artefact
A negative review is read by the next person considering you, not by the one who wrote it. Every one gets a proper, plain, non-defensive response written for that reader. That is the piece most businesses skip and the piece that reads loudest.
Consistent wherever you appear
Same name, same phone, same service area across the directories and profiles somebody will land on. Inconsistency does not just cost ranking - it makes a business look smaller and less permanent than it is.
A repeatable system - not a one-off push.
Audit
What somebody actually finds tonight - rating, recency, the unanswered ones, and every place your business appears with the wrong details.
Ask
A structured, compliant request to the satisfied customers who would never think to leave one.
Respond
Every review answered, and the negative ones answered properly, for the reader rather than the writer.
Sustain
A rhythm that keeps the profiles reading active and current, plus the professional layer where your buyers and referrers actually are.
Before you call.
Will you write reviews or filter who gets asked? +
Does this matter if my work comes from referrals? +
Do I need this if I am already ranking? +
Based in Erin. Ranking businesses across Canada.
Ready to put Reputation to work?
Tell me your business and your city. I will tell you the most direct path to the result - and whether I can win it.