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Social Media

What they find when they check you between finding you and calling you.

Almost nobody in the trades buys directly from a social post, and I am not going to tell you they do. What these surfaces do is get checked - after the search, before the call, by somebody deciding whether you are real, current and busy. A page frozen fourteen months ago answers that badly, and it answers it worse than having no page at all. The job is cadence and evidence, not reach.

Book a call Call 647-242-5800
Why it works

What you’re actually getting.

01

Two surfaces done properly, not five done thinly

Very few businesses need three. I will tell you which surfaces your buyers actually use, which ones to close, and which ones to leave dormant on purpose - and yes, that argument usually reduces what you pay me.

02

Cadence you can survive, not a posting quota

A rhythm built around what your business genuinely produces in a week, batched ahead rather than scrambled daily. You approve a batch, not a post. A cadence that collapses in month three is worse than the dormant profile it replaced.

03

Evidence, and it is disclosed

Real work, real crews, real sites. Where any generated image or video is used it is disclosed in the caption, on every surface, every time. No generated person is ever presented as a customer, and no generated testimonial exists.

The process

A repeatable system - not a one-off push.

Phase one

Choose the surfaces

Which ones your buyers check, which ones get closed, and which ones are deliberately left alone. Profiles rebuilt, details made consistent with everywhere else you appear.

Phase two

Design the cadence

A publishing rhythm built around your actual week rather than an aspirational one, agreed in writing before anything is published.

Phase three

Build the first batch

Content produced ahead of schedule from your raw material - about twenty minutes of phone video a month is the highest-value input there is.

Phase four

Publish and manage

Posted to the agreed cadence, with comments and direct messages monitored and routed. A real enquiry goes to a person or to your intake desk, never answered speculatively.

Questions

Before you call.

Will this actually bring me work? +
Not directly, in most trades, and I will not pretend otherwise. What it does is survive the check that happens between the search and the call. If you want a line that generates enquiries, that is Visibility or Paid, and I would rather point you at those than sell you this one on a promise it will not keep.
How is this different from Reputation? +
Reputation is what strangers write about you - reviews, responses, consistent details. Social Media is what you publish yourself. They get checked in the same evening by the same person, and they answer different halves of the same question.
Do you report follower counts? +
They are reported, and they are not the point, and I will not dress them up as the point. The measure is whether a surface reads as active, consistent and real to somebody performing a check on you.
Do I have to be in the videos? +
No, though the ones with a real person in them do better than the ones without. Work, crews and finished sites carry it perfectly well if you would rather stay off camera.
What if I do not want AI-produced material used? +
Then none is used. Some owners want none of it and that is a perfectly good answer. Where any is used it carries a disclosure in the caption without exception.
Where I work

Based in Erin. Ranking businesses across Canada.

Local SEO by cityErinOrangevilleBoltonGuelphBramptonMississaugaVaughanOakvilleNewmarketMoncton
The rest of the systemThe Whole OperationVisibilityMore CitiesWebsiteIntakeReputationAI Search VisibilityPaidCustom AI SystemsProof

Ready to put Social Media to work?

Tell me your business and your city. I will tell you the most direct path to the result - and whether I can win it.

Book a call Call 647-242-5800